Context

• CompressX is a macOS app that compresses videos and images, reducing file size by up to 90% without significant loss of quality.
• I made my initial commit for CompressX on November 23rd, conducted a beta launch on December 4th, and then launched on Product Hunt one month later.

The launch

• CompressX launched on Product Hunt on January 4, 2024.
• On the launch day, it received 592 upvotes and 197 comments, reaching #2 product of the day.
• Generated about $600 in revenue from 35 sales

One week before the launch day

• Prepared the Product Hunt post and completed their checklist.
• Released a new update with new features, improvements, and bug fixes.
• I sent an email to all users regarding the new update. In the email, I also informed them about my launch on Product Hunt.
• I announced that I will launch the app next week. I requested people to respond with a 👋 emoji if they wished to be notified via DM.
• Over the next few days, I interacted with as many people as I could.

One day before the launch day

• I posted on X again to inform my audience about the launch.
• At this time I had about 2,400 users generating around $400 in revenue.
• I also updated the app price to $19.99 (I was selling the app for $0+ to acquire users).

Launch day